Get to Know Our Team. Your Fiercest Advocates.

Who We Are

We’re a highly competitive, polished team that is committed to doing everything we can to support your brand and achieve your vision. We’ll bring retail expertise to your amazing ideas and products for a winning partnership.

From insider knowledge on best practices and tips to long-term relationships of trust with our partners, we bring everything we have to the table for you.

Get to know our talented team of experts.

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Jaime Wolanski

    • Goes to the end of the earth for businesses and people she believes in

    • Elevates and empowers those around her to realize success in all forms

    • Thoughtfully approaches every unique project she works on

    • Contagious energy that lights up a room

    Jaime is a visionary and connector, as well as motivator and doer. In her role, she strategically manages top accounts, assists our sales and accounts teams, networks to find new opportunities, and maintains strategic growth, among many other things. She also loves elevating those around her to achieve their greatest good.

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Hannah Dormanen

    • Creates processes that maximize efficiencies

    • Loves spreadsheets and deep dive analyses

    • Skilled data-driven storyteller

    • Brings out the best in partners and team members

    Hannah leads our team of analysts and account managers, as well as our analytics and operational strategy work. She thrives on big picture work, and loves taking time for detail-oriented projects, too. She keeps everything we do moving and grooving.

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Josh Tyler

    • Excels at bringing people and ideas together

    • Top-notch communicator

    • Simplifies even the most complex challenges

    • Organizational wizard

    Josh is responsible for driving sales, overseeing key accounts, and scouting new business. He is a self-starter, dot connector, and critical problem solver. He believes there is power in every challenge to create new opportunity, broaden knowledge, and grow.

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Geoff Wolanski

    • Captivating storyteller

    • Amazing ability to form relationships

    • Finds solutions that make everyone feel their best interests have been addressed

    • Lightning fast wit and an unparalleled sense of humor

    Geoff is responsible for developing and managing sales and relationships between vendors and retailers. His personal interest in pop culture trends and background in manufacturing gives him a unique perspective to assist and support our vendors. Geoff is motivated by exceeding his high expectations of himself and those around him - a winning combination for everyone in his orbit.

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Rae Simons

    • Eager and enthusiastic

    • Comes to the table with new ideas

    • Always able to find what’s on trend

    • Looks for the solution in every challenge

    Rae wears multiple hats – she provides end-to-end support from set up to sales strategy to analytics. She’s attentive, enthusiastic, and positive. She loves change, building new things, and driving growth for retailers and vendors alike.

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Sydney Storm

    • Loves diving into analytics to drive strategy

    • Thinks holistically about the business, with a keen attention to detail

    • Enthusiastic problem-solver

    • A force of positive energy

    Sydney supports our team and vendors by analyzing sales trends, forecasting future performance, and addressing challenges that arise for vendor partners. When you work with Sydney, you can expect her to be organized, prompt, and process-oriented, and to support you in reaching your goals.

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Julie Pratt

    • Has an inquisitive mind

    • Takes a creative problem-solving approach to any situation, big or small

    • Naturally able to teach her digital content expertise to clients

    • Cracks jokes that make people laugh until they cry

    Julie is involved in many aspects of our work, including item set-up, digital content, order reporting, and retailer and vendor partner relations. She’s always a patient and understanding partner who is motivated by watching vendors grow.

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Heidi Kruse

    • Breaks down difficult processes into easy action steps

    • Explores every detail necessary to advocate for the best business solution

    • Does her homework to help partners make key decisions

    • Thorough and thoughtful

    Heidi supports our sales team, vendor partners, and retail partners to successfully implement new products and programs. Additionally, she brings a deep expertise in vendor income management, guiding partners through these systems to ensure understanding through the entire process. She’s detail oriented, patient, and thrives on providing great customer service.

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Our team is full of motivated, talented individuals who are our partners’ fiercest advocates and biggest fans. We always do the next, right thing that supports our partners in their next steps as retail changes, even if it means going outside our own comfort zones. If that sounds like you, consider joining our team.

  • “Working at the Upside Agency is fast-paced, ever-evolving, exciting, flexible, and inspiring. I'm proud to work here.”

    Rae

  • “The Upside Agency is incredible! The team is extremely motivated, supportive, creative, and smart. They are willing to tackle any problem and welcome all points of view.”

    Sydney

  • “The Upside Agency has a great set of values and ethics. Our team is very collaborative and personifies the "One Team One Dream" goal!”

    Heidi

  • “The Upside Agency is family oriented and believes in a good work life balance. They empower me to be open and myself.”

    Julie