The Retail Sales Agency for Your Success.
The Upside Agency is Your All-In-One Retail Sales Partner
We do it all, from item set-up and management and promotional planning to forecasting and consumer data analysis to vendor income management and supply chain strategy. Our comprehensive services stem from our years of experience in the industry, and a deep understanding of what will be most helpful to our partners.
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Our specialty is helping companies in competitive verticals stand out, with particular experience in toys, games, sports, beauty, and essentials. We’ll apply our skills and expertise to your business to nurture your brand from ideation and execution to long-term growth for sustainable success.
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We leverage existing retail partnerships so you get the best possible outcomes. We speak the internal languages unique to each retailer, so we’re equipped to position your brand or product as their best, most compelling opportunity.
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Our years of experience have equipped us to understand the challenges businesses face when preparing for or expanding their mass retail opportunities. We take pride in being able to demystify the process so you can grow your business sustainably.
Retail Sales Strategy
We’re not just sales people, we’re brand strategists. Our tenured relationships, decades of experience, retail and marketplace analytics and promotional planning will help build the most comprehensive growth plan for your brand.
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We begin by getting to know the ins and outs of your brand. What do you stand for? Where do you want to go? What drives you? With this intel in hand, we craft a plan to elevate and grow your business. We do this with a creative, solution-based approach, bridging the gap between vendor and retail partners. Leading with trend and innovation, we amplify your ideas with keen anticipation of our retail partners’ needs.
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We bring data-backed insights, industry resources, and thoughtful recommendations for planning promotions to optimize your ROI.
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We’re pros at item set-up and management, purchase order monitoring, retailer platforms, and more. We’re deft in the details so your business will not miss a beat.
Analytics
We’ll take our love of data and analytics and apply it to your business. We provide comprehensive forecasting and planning, weekly POS analysis, market and trend insights, and consumer behavior analysis. Our analytics insights help us evaluate business health, track performance, and project possibility.
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We work directly with retailers to continuously assess product performance, identify industry trends, optimize sales potential, and manage sell-through.
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We keep you updated with robust sales and inventory analysis to ensure you always understand the health of your business.
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In an ever-changing retail world, we share consumer data, market-specific trends, and channel insights to help your business capitalize on opportunities for growth and anticipate your best next move.
Operational Planning
Every retailer platform is different and we take the guesswork out of navigating processes and portals. From new vendor onboarding and vendor income management to purchase order maintenance to supply chain strategy, we will help you level up to meet every retailer’s needs.
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Whether you’re new to mass retail or new to a specific retailer, we’ve got your back. Our expertise makes the vendor set-up and onboarding process as smooth as possible.
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We build road maps to guide your product from A to Z. We understand how to navigate our retail partners’ supply chains, and with our help, you will, too.
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Your ROI matters and negotiations can be complex, especially when it comes to VI. Our experts will help you stay organized and maximize profitability.
Digital Support
Your digital shelf is more important than ever. Let us help you optimize and convert every click.
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Not all shelves are created equal, even digital ones. We’ll work closely with you and your team to optimize your digital shelves, from content proofing to review sourcing, for the best possible experience.
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We keep you updated with channel data and marketplace summaries to ensure you always understand when-where-how consumers are connecting with your product.
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In an age of endless digital options, we guide you with recommendations tailored to achieve a distinct presence online. From Citrus Ad/Criteo to Roundel Media to social tagging, we’ll employ the best, most relevant resources to help your brand stand out.
