Meet The Upside Agency. Your Retail Sales Partners.
Hi, We’re The Upside Agency
The Upside Agency is an innovative retail sales agency at the forefront of bringing your amazing ideas and products to life in mass retail. We’re committed to being our partners’ first investors and biggest supporters and will do everything in our power to elevate your business on your path to long-term organizational and product success. From item set-up and management and promotion planning to streamlining processes to advocating in your best interests, we will be your strongest champions throughout your journey.
With decades of experience, The Upside Agency has built a comprehensive range of services to support you — and your business. Through our Sales Strategy, Analytics, Operational Planning, and Digital Support offerings, we’ll do what we do best so you can focus your attention where you want to: your next great venture. We’ll be by your side every step of the way, working to remove barriers whenever they arise.
Our long-term, trusting partnerships with Target, Barnes and Noble and other retailers ensure we will make your brand stand out and uncover a winning strategy for your product. Our services help brands in competitive verticals shine among the competition. Let us use our expertise to your advantage.
Getting into mass retail can feel like a Herculean effort, and we’ll be by your side at every step of the way to protect and advocate for your best interests.
Our Values
Our goal is to build a long-term retail partnership that meets your needs. To do that, our core values act as the foundation for our services and every project we work on, every brand we work with. When you partner with The Upside Agency, you’re not partnering with an agency — you’re partnering with people. And our people are driven by our values: Advocacy, Approachability, Knowledge, and Resourcefulness.
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We put your business needs first and will be your biggest supporters throughout your journey. We’ll preserve, protect and advance your brand’s integrity for optimal outcomes.
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Consider us an extension of your internal team. Retail should be fun, not intimidating! We’ve built a space where you can ask your questions and get the answers you need to feel most confident in making your next decision.
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Our team of seasoned experts will leverage our expansive and evolving retail knowledge to make your life easier. You focus on your product, let us navigate the retailer.
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Can’t find the answer you’re looking for? We leave no stone unturned as we forge your path to growth and stability.
Our Origins
The Upside Agency’s team has been deeply embedded in the manufacturer’s rep scene for over 20 years. Under various umbrellas, we’ve shipped millions of products and helped hundreds of brands achieve optimal placement at dozens of retailers. Some brands came to us with a little market share and momentum, and some came to us with a great concept and the type of heart and passion we just needed to invest in. We recognized the same in ourselves and knew there was an even better way to do the work we love.
We have always had a vision of creating a workspace where everyone is respected, heard, and supported. A place where a team of the best and brightest in retail can collaborate to elevate brands and maximize their potential. Where doing the right thing day in and day out can lead to profit and sustainability. Where people do what they say they’re going to do and use their superpowers to make the world a little brighter. A place where everyone is rewarded for their heart, grit, and determination. We’ve created all of this in The Upside Agency.
The Culture of The Upside Agency
We are a small and mighty team, and understand our people are at the heart of everything we do.
Our culture is fast-paced and ever-evolving to meet the needs of our partners. We guarantee retail will change rapidly, and that we’ll face those changes head-on, together. Plus, we’ll have fun doing it.
Our people are proud to work at The Upside Agency, and we’re proud to have them on our team.